post_page_cover

Alicia Silverstone on Returning to Play CLUELESS Character Cher in Super Bowl Ad; Watch The Teaser — GeekTyrant

Feb 7, 2023

When your team doesn’t make it to the Super Bowl, at least you have the fun commercials to watch and keep you entertained. One of the ads you can look forward to seeing this year is a Rakuten commercial that has Alicia Silverstone back in the role of Cher Horowitz from the classic 1995 comedy, Clueless. The teaser for the commercial opens with a classroom of students chattering amongst themselves. A school bell rings, the iconic yellow plaid emerges into frame and Cher strides down the aisle, holding one shopping bag in each hand. She reaches the front of the classroom and sets them down, then faces the camera, and says, “Don’t bug. Your girl is back.”In a recent interview with Variety, Silverstone talked about making the commercial, saying:“Rakuten came to me with this idea, and I thought it was really clever. When I think about Cher and about how she’s film’s most historic shopaholic, the idea that she would be able to use this app is the greatest hack ever, getting cash back on all your shopping. I feel like she would want everyone to know that.”The ad also represents a callback to the film’s legacy, as well as a nod to the resurgence of ’90s culture and fashion trends. Did she know at the time she filmed it that Clueless would be so successful?“I didn’t make movies thinking they would do well or not. I had no concept of that; I was just acting because I liked it. But then it very quickly became clear that it was taking over.” The habits and values of a 2023 shopaholic, however, look different from those of a 1995 shopaholic. How might Cher approach shopping today? Silverstone weighed in:“Cher, in the end of the film, really evolves. She always has compassion, but she really awakens to what matters. I think that she would be buying the really eco[-friendly], animal cruelty free clothes.”When asked what she thinks of the revival of ‘90s fashion trends, Silverstone admits, “I couldn’t even tell you from I’m trying to think of — what is something from the ‘90s?”After mentioning low-rise jeans as an option that crossed over from the ’90s to the 2000s, Silverstone responded: “I had all low-rise jeans, that’s for sure… If you’re a woman over 25, you want the high waisted jeans… I don’t know that we want the low-rise jeans. I don’t know that that’s going to work for us, with older women.”When asked what makes it tricky to recapture the energy of that decade’s teen films and shows, Silverstone said:“Amy Heckerling never wanted to do ‘Clueless 2.’ She got asked so many times and she just refused. She just felt like there’s magic in what we did. So I don’t know why or how that works… You can have the most incredible cast, the most incredible script, the most incredible director and still those movies don’t work sometimes. So when it does, it’s really special.”The 30-second ad spot will play on Sunday, Feb. 12, during the championship game between the Philadelphia Eagles and the Kansas City Chiefs. Check out the teaser below:

Disclaimer: This story is auto-aggregated by a computer program and has not been created or edited by filmibee.
Publisher: Source link

YOU MIGHT ALSO LIKE
’30 Rock’ Cast Member Grizz Chapman Dies at 52
’30 Rock’ Cast Member Grizz Chapman Dies at 52

Actor Grizzwald ‘Grizz’ Chapman, best known for playing Tracy Jordan's (Tracy Morgan) confidante Grizz on the NBC sitcom 30 Rock, has died. He was 52 years old. “We are very sad for his family and friends and for all who…

May 26, 2026

...
Nicolas Cage’s ‘Spider-Noir’ Rotten Tomatoes Score Revealed

Following a thrilling voiceover portrayal of Spider-Noir in 2018's animated Spider-Man: Into the Spider-Verse, Nicolas Cage will take the role into live-action in the upcoming Spider-Noir series. Here, Cage will play Ben Reilly, a down-on-his-luck private investigator in New York…

May 25, 2026

Tom Hardy “Fired” From ‘MobLand,’ Won’t Return for Season 3
Tom Hardy “Fired” From ‘MobLand,’ Won’t Return for Season 3

Acclaimed actor and Academy Award-nominee Tom Hardy has reportedly been "fired" from Paramount's hit gangster series MobLand, and will not return for Season 3. The series, which finds Hardy sharing the screen (something which was apparently becoming an issue) with…

May 24, 2026

...
‘The Late Show with Stephen Colbert’ Delivers Final Episode in May 2026 After Cancelation

Stephen Colbert has long been one of the biggest names in 21st-century comedy, first making a name for himself as a writer on The Daily Show before stepping in front of the camera. Following nine years on Comedy Central's The…

May 23, 2026