What is Black Friday?

Black Friday is the day following Thanksgiving in the United States, traditionally marking the start of the holiday shopping season. The term “Black Friday” originated in the 1960s and refers to the point in the year when retailers begin to turn a profit, moving from being “in the red” (indicating losses) to “in the black” (indicating profits). Retailers offer significant discounts and promotions, attracting millions of shoppers looking for the best deals.

Are online Black Friday deals better than in-store deals?

Online Black Friday deals can often be just as good, if not better, than in-store deals. Many retailers offer exclusive online discounts and free shipping options. Plus, shopping online allows you to avoid crowds and shop from the comfort of your home. Trust us, we recommend not storming the local Macy’s and instead finding the best deals from us.

How can I best prepare for Black Friday sales?

To prepare for Black Friday, start by making a shopping list of items you want and compare prices in advance to catch the best deals. Be sure to bookmark your favorite retailers and set up accounts for faster checkout. Sign up for our E! Insider Shop newsletter for exclusive access to deals, and follow us on Instagram for real-time updates on flash sales.