Leading ladies, such as Taylor Swift, Billie Eilish, Sabrina Carpenter, and Chappell Roan, boosted pop music in 2024 to overtake Latin, which had been leading at the mid-year mark, as the fasting-growing genre of the year in terms of U.S. music streams.

“Pop’s popularity surged last year, “surpassing Latin as the fastest-growing genre in 2024,” the Year-End Music Report by entertainment data and insights company Luminate highlighted on Wednesday. “Women led the charge, with 63.4 percent of the U.S. top 100 pop audio streams performed by female artists, including Taylor Swift, Billie Eilish, and Sabrina Carpenter.” Overall, there were 47 female pop artists featured in the genre’s top 100, it also noted.

Indeed, Luminate’s list of top U.S. pop artists by on-demand audio streaming volume is led by Swift, Eilish, Carpenter, Ariana Grande, Olivia Rodrigo, and Roan, with Benson Boone coming in seventh as the highest-ranking male performer. Bruno Mars, Tate McRae, and Teddy Swims round out the top 10.

The Luminate report also put the spotlight on some key trends within genres. “Regional Mexican is driving Latin’s growth in the U.S. and is now the largest Latin subgenre,” it highlighted, for example.

But there was no change in terms of the most popular music genre. Despite a 2.3 percent decline in its overall share, R&B and Hip-Hop remained the most streamed genre last year, accounting for one in every four U.S. streams, or 341 billion, according to Luminate. It ranked ahead of rock, pop, country, Latin, dance/electronic, and world music. Among other titbits, Hip-Hop fans are 130 percent more likely to buy merchandise from an artist’s online store than the average music streamer, its year-end report also found.

Luminate is a subsidiary of PME TopCo., a joint venture between The Hollywood Reporter owner Penske Media Corporation and Eldridge. Its analysis used 23 trillion data points from thousands of artists and data from more than 500 partners spanning digital, retail, and airplay.