The tech world and family blogging community are mourning the loss of a beloved member.

Justin Bigham, CEO of software company Opiniion and a popular family blogger died on Oct. 5, following a fall in Utah’s Zion National Park, his company confirmed. He was 40.

“The hardest thing to share with others is loss. No words feel worthy, no sentiment enough. Today is no exception,” the Utah-based organization shared on in a statement posted to Opiniion’s Instagram Oct 7. “Doing what he loved this weekend, @justindbingham, our CEO, was involved in a canyoneering incident that, despite the quick responses of various emergency teams, resulted in his untimely passing.”

“At Opiniion, Justin was more than just our CEO. He was a friend, a mentor, an example of hard work and above all, he was family,” the statement continued. “Justin knew each of us by name and made a point when he came into the office to say hello to everyone individually, every single day. We never doubted his love for us and for those with whom he was associated. We will always remember his optimism, his kindness, and the hard work that brought Opiniion to where it is today. With love and a heavy heart, Opiniion, Inc.”