Summary

DC’s promotions for Blue Beetle movie accidentally included the canceled Batgirl movie, highlighting the complicated history of DC’s movie landscape. The Blue Beetle movie is regarded as having received little promotion, leading fans to take matters into their own hands and promote it using the #BlueBeetleBattalion hashtag. The inclusion of Batgirl in Blue Beetle merchandise reminds fans of the treatment some movies face, bringing attention to the lack of promotion for Blue Beetle itself.

DC’s promotions for the impending Blue Beetle movie become more complicated after they accidentally promote the canceled $90 million Batgirl movie. Blue Beetle has a precarious place in the current build-up for the new DC Universe, as while Jamie Reyes is officially the first DCU hero, Superman: Legacy has been confirmed as the first DCU movie, suggesting the events of Reyes’ first appearance may very quickly be shown as not canon. Perhaps because of this complication, the movie has been noted as having received little in the way of advertisements or promotion, making one instance that also accidentally features the since canceled Batgirl movie receive more attention from audiences.

Twitter user Croc_Block noted this unfortunate set up after making a post intended to promote Blue Beetle, as fans have been using the hashtag #BlueBeetleBattalion to try and bolster the DC movie’s hype and ensure prospective viewers are aware of the film and its passionate fanbase.

Afterward, it became clear the promotion for Blue Beetle also contained a promotion for Batgirl, as the since-cut movie’s logo was one of several in a section labeled “Check out all of the DC films coming soon.” Given the fact that Batgirl is by no means coming soon – and seemingly will never be, given there are no intentions to show the movie’s footage to the public – this detail drew some notable scorn, though the explanation as to how and why this happened is relatively mundane.

Why Blue Beetle’s Merchandise Has Batgirl Still On It

While it might seem bizarre that an installment coming out some time after the cut Batgirl movie was officially taken off release schedules still has promotion for the film on its merchandise, the comic stand itself was seemingly made before the announcements came out, as it contains advertisements for some already released DC movies such as The Batman. The likely scenario is that the Blue Beetle part of the stand was either provided to stores as an add-on for the pre-existing comic stands, or were sent to them way before Batgirl was canceled, creating an unfortunate ode to the complicated history of DC’s recent movie landscape.

Though the situation seems relatively straightforward, it does also inadvertently hit on some bigger problems, namely regarding the comparative lack of promotion regarding Blue Beetle itself. With less active advertising to hype, fans have instead taken to promoting the movie however they can themselves, often in creative ways. As such, the reaction to the Blue Beetle merchandise seemingly promoting the already canceled Batgirl strikes a chord where it may not have otherwise as a reminder of the treatment that some movies can face.

Key Release Dates