Summary

Taylor Swift: The Eras Tour continues to break records, selling $26 million in pre-sale tickets in one day and expanding its release to 100 countries. Due to unprecedented demand, the release of the concert film has been moved up to Thursday in America and Canada, with additional screenings added. Taylor Swift expresses gratitude to fans and emphasizes that the film captures a cherished tour experience, stating that it is an adventure they are still on together. Predictions suggest the film may become the highest-grossing concert documentary of all time.

Taylor Swift writes a sweet message to fans after Taylor Swift: The Eras Tour movie expands to more theaters. Taylor Swift: The Eras Tour broke records upon selling $26 million in pre-sale tickets in a single day. Since then, Taylor Swift: The Eras Tour has continued to see ticket sale growth, and has had its release expanded to include 100 countries.

Swift herself takes to Twitter to compose a sweet message to fans as Taylor Swift: The Eras Tour expands even more.

The singer wrote that “Due to unprecedented demand we’re opening up early access showings of The Eras Tour Concert Film on THURSDAY in America and Canada!!,” shifting the film’s release from October 13 to October 12 in these regions. Taylor Swift: The Eras Tour will also add additional weekend screenings to meet this demand. Swift continued on to express gratitude towards ticket purchasers, saying that she “can’t really wrap [her] head around this.” She appreciated that the film “so vividly captures” a tour experience that she so cherished. Swift included her fans in this message, saying that the Taylor Swift: The Eras Tour film is “an adventure [Swift and fans are] still on together.”

The Unprecedented Success of Taylor Swift: The Eras Tour Movie

Given the zeitgeist surrounding the actual Eras Tour–from the crash of Ticketmaster to the exorbitant resale ticket prices–the success of the accompanying concert film is in many ways unsurprising. Nonetheless, the scale of Taylor Swift: The Eras Tour box-office projections are generous and will break records. Concert documentaries are not known for being box office hits, and even so, Taylor Swift: The Eras Tour became the highest advanced ticker seller of all-time of any movie at AMC, usurping superhero hit Spider-Man: No Way Home.

Related: How To Watch Taylor Swift: The Eras Tour

The wild phenomenon of Taylor Swift: The Eras Tour didn’t stop there. The film’s pre-sales and reputation were so powerful that multiple films–including The Exorcist: Believer, Dumb Money, and The Marsh King’s Daughter–shifted their release dates so as not to compete with the film. Taylor Swift: The Eras Tour not only rattled the pre-sale market, but the scheme of the fall release calendar.

After all these records, Taylor Swift: The Eras Tour is predicted to become the highest-grossing concert doc of all time. The domestic record is currently held by Justin Bieber: Never Say Never, which brought in $73 million in sales. Predicted to gross well over $100 million domestically, Taylor Swift: The Eras Tour will almost assuredly pass this, and even has a shot at taking down the worldwide box office record holding, Michael Jackson’s This is It (which made $181.9 million worldwide). With even more expansion this weekend, as Swift references, things are looking even better for Taylor Swift: The Eras Tour.

Source: Taylor Swift/Twitter

Key Release Dates Taylor Swift: The Eras Tour