Rosy Baker has started the new year with a new gig.

The publicist has joined the talent team at Kovert Creative, a marketing, communications and entertainment firm. She’ll work out of Kovert’s Los Angeles office and focus on adding to the agency’s talent client roster, which includes stars like Jimmy Kimmel, Jack Black, Wanda Sykes, Amy Poehler, Colin Farrell, John Mulaney, Will Arnett, Dave Bautista, Tracy Morgan, MrBeast, Nathan Fielder, Sam Richardson, Dave Burd (aka Lil Dicky), Nicole Byer, Awkwafina and others.

Baker comes to Kovert after spending six years at the bicoastal publicity firm Relevant where she worked on the teams of numerous Hollywood stars. After her tenure there, she segued to a post at tech startup Clubhouse in 2021. Baker also had a stint at Ashlee Margolis’ leading brand marketing firm The A-List.

She launched her Hollywood career more than a decade ago by working the publicity and awards department at FX Networks, where she cut her teeth on such series as American Horror Story, Sons of Anarchy and The Americans.

“I have known Rosy for over 10 years, so it’s exciting to finally have the opportunity to work together. After a tumultuous year in our industry, starting the year with good news is gratifying,” said co-CEO Lewis Kay.

Founded in January 2016, Kovert Creative is a bicoastal, award-winning marketing, communications and entertainment agency that specializes in brand communications, talent publicity and management, video and content development, event production, experiential marketing, influencer and social media marketing, digital strategy and creative and design. Brand clients include Bloomberg Media, Microsoft, Xbox, Beam Suntory’s Maker’s Mark, Tres Generaciones, American Greetings, SmartLess Media, The Ringer, Jimmy Kimmel Live and more.