Taylor Swift Attends 2024 Super Bowl to Support Travis Kelce – The Hollywood Reporter
Feb 12, 2024
Taylor Swift has officially arrived at Super Bowl LVIII in Las Vegas, Nevada, where the Kansas City Chiefs and San Francisco 49ers are facing off.
The superstar was seen arriving at Allegiant Stadium with some of her friends and family, including Andrea Swift, Blake Lively and Ice Spice, to cheer on Travis Kelce, her boyfriend and Chiefs tight end. She was sporting a black outfit and a red jacket.
Later, she was spotted in a stadium box, chatting with Travis’ brother and center Jason Kelce, as well as NFL Commissioner Roger Goodell.
Once Swift settled down to watch the game — wearing black crystal jeans and a black crop top — she sat near Lively, Ice Spice, Jason and Travis’ mother Donna Kelce. The camera cut to her a handful of times throughout the first half, where she could be seen jumping and cheering, and at one point, even chugging a drink.
Also, during Post Malone’s performance of “America the Beautiful,” the singer and Lively were seen hugging and swaying to the music. Post Malone and Swift teamed up for the opening track, titled “Fortnight,” on her upcoming album The Tortured Poets Department.
Swift’s attendance has been highly anticipated as many fans questioned whether she would be able to make it to the big game since she had been in Japan until Saturday for her Eras Tour. Ahead of her first Tokyo show, Japan’s embassy in Washington, D.C. even tried to reassure concerned Swifties that the singer would be able to make it to the Super Bowl from a travel logistics standpoint.
“Despite the 12-hour flight and 17-hour time difference, the Embassy can confidently Speak Now to say that if she departs Tokyo in the evening after her concert, she should comfortably arrive in Las Vegas before the Super Bowl begins,” the embassy said in a statement at the time.
Swift went to her first Kansas City Chiefs game on Sept. 24, which proceeded to send social media into a frenzy. Following her first appearance, the singer has left quite an impact on the league, from criticism to jersey sales and more.
While some NFL fans have taken to social media to criticize the pop star and the football league for broadcasting shots of her at the games, others have commended her for bringing a new audience to the NFL. Some fathers have even said her attendance has given them and their daughters something to bond over when watching the games.
The NFL’s heightened TV rating this season may also be attributed to Swift. As an example, when the singer attended the Chiefs-Jets game in October, alongside some of her famous friends including Blake Lively and Ryan Reynolds, NBC reported a notable increase in female viewership compared with the season’s previous three Sunday Night Football telecasts.
Last year, after the Sept. 24 game, the sportswear and fan merchandise company Fanatics also noted that it saw a 400 percent increase in Kelce jersey sales, while Kelce reportedly earned half a million new followers on Instagram.
Now, after attending 12 total Chiefs’ games this season to show support for Kelce, including the AFC championship game in January, where she joined her boyfriend on the field afterward to celebrate their win, the Super Bowl marks Swift’s 13th game — a lucky number for the singer as Swifties know.
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